Google Ads

Google Ads management.Judged by calls, not clicks.

Search campaigns for service businesses, tuned every week against the calls that became jobs.

Findings and a plan within 48 hours. No commitment.

A business owner beside his work van at dusk, answering a call

When the phone rings, you will know why.

Three things, done every week.

Structure by intent

Repair, install and emergency each get their own campaign. Budget follows the job that pays.

Search terms, read weekly

What people actually typed. Waste blocked before it repeats, good terms promoted.

Bids tuned to calls

Bidding follows the calls that became jobs, not the clicks.

Every Monday, one card.

What the phone did, what it cost, what changed, what is next.

Week 37Repair and install

0calls

0new callers

$0cost per call

0terms blocked

Changed: two terms blocked, install budget up a notch. Next: a second ad test on repair.

Illustrative. Your numbers come straight from your account, by API.

Every call, traced to its click.

A tracking number on every campaign
New callers counted, not repeat dials
Missed calls flagged the same morning
The search behind the call, next to the call

Recording is optional. Calls sync to the CRM or sheet you already use.

A phone showing an incoming call traced to the repair campaign and the search that triggered it

Illustrative. A call as it arrives, with its campaign and the search behind it.

What gets blocked, and what gets through.

Your ad shows for things you never chose. Someone has to read that list every week.

garage door spring repair near meKeep

emergency garage door repairKeep

garage door parts wholesaleBlock

how to fix a garage door yourselfBlock

garage door repair jobsBlock

commercial garage door installationWatch

Illustrative. The block list grows for as long as the account runs.

The first ninety days.

Week 1Tracking first
Every call counted before a dollar scales.
Weeks 2 to 4Structure and negatives
The phone starts ringing for the right reasons.
Day 30 onBids follow the calls
Budget moves to what works. Judged with you at ninety.

A tradesman on the phone in a driveway at blue hour, writing an appointment on a clipboard

If the numbers do not perform, you walk.

No penalty, no argument.

What you keep.

Monday.

One paragraph a week. Calls, cost per call, what changed, what is next.

Yours.

The account, the data and the tracking numbers stay in your name.

No contracts.

No long terms, no padded retainers, no hiding behind dashboards.

A real person.

You speak with the person who runs your account, every time.

Questions we get asked.

Do I own the account?: Yes. Your card, your access, your data. If you leave, it goes with you.
What budget do I need?: Enough for the phone to ring every working day. The free analysis gives you the number for your market.
How fast does it work?: First tracked calls within days. Structure judged at thirty days, the whole account at ninety.
Do you run Meta or LinkedIn too?: Yes, when the business calls for it. Search comes first, because those people are ready now.

Start with a clearer picture.

Tell us about your business. Findings and a plan within 48 hours, free, no commitment.

Get my free analysis